The marketing of a new series is highly important in attracting an audience and promoting elements such as the series' schedule, broadcasters, themes and cast/characters. With The Identity being a series broadcast internationally through BBC One and AMC, there are not one but two marketing campaigns that can be created for both countries. So, The Identity's promotions and distribution of this would follow the conventions and styles of both broadcasters, promoted with website pages, posters, billboards and bus advertisements.