About AMC's mARKETING
Typically, AMC's marketing can be broad and varied, creating promotional website pages for their series (similar to that of BBC), promotional posters that can be found online and in public locations, promotional billboards, and bus advertisements. Allowing for The Identity's American marketing to be extremely varied from its UK promotions, using all of the above AMC techniques.
AMC PROMOTIONAL WEBSITE PAGES
Using AMC's conventional marketing techniques, three screenshot-style realistic images were made in order to portray The Identity's promotional pages on the AMC website. Similar to BBC's promotions, these pages can be found for all AMC television series, advertising and giving insight into series information, episodes, clips and characters. Resulting in aesthetically pleasing, professional pages that can draw an audience in and gather interest.
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The Identity's page images were created using fonts that closely represent AMC's, and the channel's outlining page layouts. Alongside the series' promotional images, concept images, online cast images, and detailed series and character information.
Home / episodes Page
Cast & crew Page
About page
Promotional Posters
One of the key marketing elements for the series is producing AMC promotional posters that feature the main characters, title, schedule information, and individual taglines for each character. With five separate posters consisting of six characters in total, The Identity's promotional posters present an overall dark tone, key colours and AMC's schedule in their conventional, structured layout. Alongside presenting the main cast and character types to the audience.
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The taglines of each poster are made to suit the character that they feature alongside, with sentences that are portrayed as their own dialogue. All character taglines represent a change, ambition or stubbornness that they feel within the story, hinting at their role in the series. The lines can be open to interpretation, with each sentence able to be perceived as addressing other characters in the series, or even the audience. Giving a personal touch to each individual poster.
Lauren's Poster
Helen's Poster
Ethan's Poster
Amanda's Poster
Frank & Kathleen's Poster
Billboard
When considering where AMC posters are typically advertised in public places, it can be found that large billboards and bus advertisements are very commonly used to advertise the channel's TV show posters in America. These types of promotions are used to great effect in capturing the public's attention in day to day life and drawing in more viewers. Together, the two public advertisements present the many ways that The Identity could be promoted across America, continuously keeping the series fresh in the public's mind.
Promotional Billboard & Bus Advertisement
Bus Advertisement
