"Visual style is the image structure and style of the film. For business this is the basis of the style you want to portray whether that is retro, feminine, edgy or quirky. The director ultimately decides on what the audience is going to see via the placement and angle of the camera and whether the film is recorded from a first or third person view."

 

- Visual Style Emporium

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Deciding on the themes, cinematography and lighting of The Identity enables a summative visual style for the series. Focusing on the numerous elements that would suit each category in line with the show's content, locations and scenes.