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Promotional

images

Fabricated cast and location images that add exciting visuals to the broadcaster's marketing campaigns

Cast Promotional Image

A useful tool in the creation of certain BBC One and AMC marketing materials is having two promotional photos that can feature in them. The cast promotional image, alongside creating realistic visuals of the entire cast together in one image, gives a clear representation of the types of characters, themes and overall tone that will feature in the series. Through carefully selected cast and background images, positioning, and colourisation.

Original Images
Final Image
Final Image
Original Images

The promotional image of Lauren's character alone in a blurred London setting is symbolic of everything changing before her eyes in the story, along with presenting the main character and location to the audience in a dynamic and intriguing way. The image also greatly differs from the cast promotional image in content, allowing them to stand apart, while still having continuity through themes, colours and overall atmospheric tones.

Lauren in London Promotional Image
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